20: How To Use Your Smartphone for Business Video

20: How To Use Your Smartphone for Business Video
Video content is one of the most powerful content types for your business. Today we talk about how businesses can use their smartphone to create awesome videos for their business.

Resources for this Episode

Rode Smart Lav + to Connect to your iphone 

BOYA - BY-M1

Directional Microphone for iPhone or Android with audio jack 

Microphones for iPhone & Android - No headphone jack https://www.youtube.com/watch?v=RI10qUMK18g

Video Editing on Android https://www.youtube.com/watch?v=8wJFrF-YE0g

Video Editing on iPhone https://www.youtube.com/watch?v=eUjr3RlSY0g

How to film Yourself with an iPhone and Android (Like a Pro) https://www.youtube.com/watch?v=1X3480PRhZ4

Gimbal to make steady videos on the move 

Best Desktop Video Editing Software for Mac https://www.youtube.com/watch?v=6s0hht9Alpw

Best Desktop Video Editing Software for Windows https://www.youtube.com/watch?v=2GV3HyoPyoI

Dennis Yu on Facebook Video 

Videos for Small Business from Wistia 

9 Types of Business Videos https://wistia.com/library/9-types-of-business-videos

Justin Brown Primal Video

Darryl: Welcome to my bloody website the show where we talk all things online for small and medium business owners and executives who still refer to their bloody website you can find all our previous episode show notes and links to all the resources we mentioned on bloodywebsite.com I'm one of your co-hosts Darryl King

Edmund: are you sure it's Darryl King it sounds like Casey Kasem

Ed/Darryl: Both laughing

Edmund: you make it top 40 and I'm Edmund Pelgen

Darryl: hey Edmund episode 20. How are you doing?

Edmund: good mate, yourself?

Darryl: excellent we're into a how-to video today on our podcast it’s not really a  video is it. I know we're looking at each other and a tip for people there if you only listen on the audio we do have each of the podcast episodes up on YouTube and or you can watch them on mybloodywebsite.com so we do record them they're not always as good of quality because I have absolutely crap internet in my studio which one day will get resolved but anyway that's that. So today how to how to use your smartphone for business video and that is following on from the last three episodes and that's sort of the formula we're doing at the moment two or three which are strategic thinking about how we're doing things and then the fourth one is how do I actually do something technical or tactical to do uhmm and I think this is really really important because the strategy stuff we did in  previous episodes was all about types of content you can do in answering questions and just about every one of them at some point had an opportunity to record a video and that's scary to alot of people or seems really hard and Edmund has some great tools and methods and experience he's learnt from doing it and albeitt he doesn't use his smartphone very often anymore for video he has much more higher quality equipment but I know when he used to just use that and so he's gonna run us through it how you can do it so if you wanna do some of those videos to interview clients or staff if you want to do a walkthrough video on something or an unboxing video or you know support video any of those things we talked about in episodes 19 and 18 and 17 this is going to be really really informative it's really easy most of the people I would expect have a smartphone that we are talking to because otherwise I have a great difficulty listening to us but Ed why don't we jump straight in what where do we start

 

Darryl: how do we start creating yeah good well so before you start what we're saying here is we want you to produce business quality video not movie quality video and business quality video is something that has a professional focus to it as in it’s for a purpose it's not just two blokes sitting in a bar rambling on you're actually filming something of value for your clients or prospective clients

Edmund: Absolutely

Darryl: and you wanted to feel like it's not being done properly but we're not saying studio quality production

Edmund: absolutely and and and and if there's anything you can get out of today's video is I'll try to identify what point out to you areas where it's gonna go wrong that you need to be aware of and give you some tips about how to do it right and at the end of this I'll give you access to a bunch of online resources where you can go and learn more there are creators out there who've got wonderful resources who will show you how to do this far better than I that I've learnt from myself I've been fortunate that two of the creators that have shown me or introduced me to video as a platform for communicating and doing online video live on the Sunshine Coast strangely enough what are the odds so they're locals but they've done amazing things globally so what we were going totalk about today is creating simple videos for your business that will either educate engage present you in a new light or even if it's not final quality output it's a great mechanism by which you can capture the knowledge remember Darryl on the previous episode we talked about just capturing the information

 

Edmund: so that it can be transcribed or rewritten right so that the the the

Darryl: Where do we start how do we get started?

Edmund: absolutely so the key thing here is the the most important thing is use the tool that you have available right and most smartphones ifyou own an iPhone from the last three years it can it can create high-definition video now all you need to know there is that if it says HD then you're set right there are different types of high-definition but don't get caught up on it this new iPhone 10 can create amazing video but seriously the iPhone 5 is a great platform for creating video so a couple things you just got to be aware of and I'm using the iPhone today but you can you you can talk about sorry I'm talking about the iPhone today but you know most new modern smartphones that are Android based are great video creation tools as well so in terms of what you're gonna need right you need a phone a modern phone that does high-definition video and you need a way to capture the audio at a very at a very minimum the reason

Darryl: we don't wanna we don’t wanna just use the speaker on the bottom or the microphone on the bottom

Edmund: absolutely

Darryl: and obviously if you've got your head headphones or pods like you have they're not really practical either because they're only good for capturing your own sound

Edmund: Correct

Darryl: So what are we talking about there. Ed,

Edmund: yeah so the reason I'm stressing audio is that people will watch crappy video and it's it's a cliché they'll watch a dodgy video but if the sound is terrible they won't watch it right that's the key here so whenever you're creating video you need to have a system by which you're going to capture the sound and in as best quality as possible all right now most smartphones will have oh wait a minute my phone my phone doesn't have an audio jack right but up until recently most phones had a little audio jack you could plug in a little microphone into right so if you if you have a there you go if you have an up to an iPhone 6 I think the 7 is when they pulled it out there are a number of little audio mics now RODE (RODE) is an australian company that has a little microphone called a video micro me I believe it's called and we'll leave the links to these in the in the show notes that you can plug into an iPhone right that's a little directional mic a boom mic that you can point at anyone so that's at a very a very at the minimum all you need is a good phone and a mechanism by which to capture good audio all right now yeah absolutely so well if since we're talking since we're talking about audio capture let's let's go straight into it now so the first thing what Darryl's talking about Darryl's got one of those older phones which has an audio jack now the microphone that he's holding up is a rode smartlav cost about seventy seventy bucks

Darryl: Yeah sort of that yeah

Edmund: at most places you can pick it up at Ted's camera store right so for example if you were videoing yourself right don't use the audio on the phone get a rode smartlav you plug it into the the audio jack and that way you can capture good quality audio right so just remember I'm talking about the mechanism the tools and things like that today I'm not talking about the actual content it's something

Darryl: this is this is obviously different to what you're talking about before because this is more awkward if I'm trying to record someone else whereas the one you were talking about

Edmund: Yeah

Darryl: is the little boom one obviously you can point it at there

Edmund: absolutely so in this case here for example you were doing itself let's say let's call them what they are they’re selfie videos where you're you're talking to the camera you're trying to explain something right so the two recommended simple wired audio mics that you can buy area rode smart lav and there's another one that is recommended by a lot of creators called a boy up Bym1 right very similar tools very low cost create great audio all right Darryl

Darryl: yep

Edmund: all right so that's the wired one now yeah with some of the newer phones right like the new iPhone 10 and a lot of the new Samsung's they don't have an audio jack so you might ask yourself well how do I capture good quality sound in these phones well a lot of the wireless phones now work with Bluetooth mic so if you look in my right ear I'm using an apple ear pod so there are a couple of different Bluetooth options Apple air pod is one of them Google's got something called a pixel bud and Samsung also has a another wireless phone so for example if I wanted to capture and if you're not looking at the video you can't see me this but I'm holding my phone out I've got the wireless audio but in my ear and it's capturing the audio from my mouth and recording it on the phone so for what for phones that don't have an audio jack you’re going to have to use some sort of wireless mic

Darryl: what about what about if we're talking about not doing a selfie but doing an interview someone with like a boom mic but I don't have an audio plug

Edmund: yeah absolutely so for example if you were in an office situation and you were interviewing one of your staff and you had an iPhone for example in that case there if you had an iPhone with the audio jack then you would use the smart lav or the Boyer right plug it in and clip it on to the interviewees shirt right

Darryl: hmmm

Edmund: so be relatively closing a few of them now one thing I should say is you don't want to be holding your phone by hand right you'll see a lot of bloggers doing it but the the shaky camera is not very professional so at a very what you want to buy is a simple small tripod there are a number of tripods and you can get standard little clamps that will hold an iPhone or a phone up that go on to the standard tripods these tripods are like 70 bucks and the clamp is probably another 10 $15 so it's really low cost right so just because it's low cost doesn't mean it's poor quality these cameras these phones shoot super high def video right up to 4k so it's great quality

Darryl: gives gives you that platform you can sit it there giet a consistent, you know look

Edmund: absolutely

Darryl: and its kind of  the same as if you have a you know a camera on your computer screen and monitor

Edmund: absolutely

Darryl: you’ve got it in a fixed position so it's always like

Edmund: hmm

Darryl: we have here so we're getting consistent experience

Edmund: yeah

Darryl: it's doing the same thing but with your phone

Edmund: I don't have one here but but but so imagine I was I was sitting at my table and I was I was doing a selfie style video basically my phone would be on a clamp it would be sitting on a small tripod a desk mounted tripod in front of me if I had a wide lav mic it would come out of the phone and clip to my shirt right if I didn't have a wide one I would just use the audio bud boom so I've got a great camera it's on a tripod right so it's not shaking and moving about and I've got a mechanism by which to record the audio and that's 99 percent of the battle now in terms of the content that's up to you to figure out right

Darryl: okay how do I go about then what were some of the tips or tricks in making the video work well like so I've set it up I've got that I'm ready to go

Edmund: well yeah absolutely well I haven't even gotten to the point of the app yet so at a minimum each phone will have an app that will allow you to record video now the iPhones standard video the camera video app is perfectly fine for recording what you need all right it's straightforward you don't need to buy any of these other apps but there are a ton of apps available in the App Store now I'll link out to some recent reviews by the fellow creator on the Sunshine Coast here Justin Brown who runs primal video it's a YouTube channel and he's done a ton of video reviews of different apps the microphones that we've talked about the tripods all that sort of stuff that will really help you but he's recently published a review of the best iOS apps for 2018 for recording video that's a great resource willing to but you don't need it you can simply record using your camera app on the phone and that does a beautiful job right

Darryl: okay most people to be pretty familiar with how to press the buttons on that

Edmund: absolutely

Darryl: what what what have I going to think about in making sure the video you know works okay like Edmund: absolutely

Darryl: like the flow I've got a recorder right so you've set everything up I've got sound quality got it set up and I guess it particularly if you're doing a business video for yourself so I'm gonna film setting up like we talked about that cleaner for the pool so I’m outside I've set this all up I obviously have to think about light so I probably need to do a quick test film I'm gonna make sure I could see the box and minions there's a few considerations there isn't there

Edmund: yeah absolutely look the reality is you you wanna have a scene well-lit right whether it's outdoors you may have to find a situation where it's not too bright because what you really don't want to do is shooting with a lot of overhead sunlight we've got shadows in the face I mean you know yourself videos where you can't see a face and you can't hear the audio are just terrible you don't wanna watch it so nice natural light even on a cloudy day is good or if you're in an office use the window as a light source it's a wonderful light source and you'd be surprised at how well these phones can capture light as long as you've got enough good natural light these phones are quite adept at capturing a great picture in here at the moment now I have one single softbox but you don't have any lights there Darryl you've got a great you got a standard fluro above you and you've got some a little bit backlit but it's it's great picture right so just be aware of the light as long as you can see the face and you can hear the audio well you're pretty good to go alright did one thing that I might point out is that I did say that you you wanna mount the camera on a tripod and have it stable no one the shaky-shaky business

Darryl: Yep

Edmund: but sometimes you might be in a situation where you're walking through a business or you're walking on the factory floor or you're you're more mobile right in that situation you'll see people they'll have sometimes those little flexible Joby tripods right and we'll have a link to one of those a lot of youtubers you'll see them they'll get the camera and they'll connect it so they'll get the camera and they'll connect it on a tripod and that goes with that whole journalistic style but one one thing that's come out recently a great tool that is allowing businesspeople and and creators to create amazingly smooth videos especially when you're moving is a product called the DJI Osmo mobile 2-

Darryl: right

Edmund: right now that's a gimbal

Darryl: yeah

Edmund: right now what a gimbal is is it's just a handheld device upon which you mount your phone so that when you move will run and jump right the gimbal can move but the phone stays still now that the Osmo mobile 2 - is a new consumer level consumer friendly and affordable version of their more high-end tool right

Darryl: right

Edmund: its's only $200 you can pick it up at JB hi-fi or anywhere else but for example let's say you were walking through a business interviewing staff on the floor that sort of stuff your production quality will go through the roof because there's no more of this hands shaky-shaky business you've got a a gimbal giving you smooth professional style video

Darryl: and that's obviously an option too like if there's two of you involved because hey I'm going to be doing the unboxing and showing you that someone else is recording it I guess the same thing comes into play you could and I think technically you could use a large tripod the typical that you use with a standard camera with the little clamp that you get put on the small one and they have all the same attachments so that that's focused and then they're just using the handle just make sure that you know that the pictures yeah okay I guess they're they've just got to make sure that they're filming it correctly so they can see and you're gonna be mindful of the zooming and then you have a few less controls than say if you're shooting with a DSLR where you've got you know

Edmund: absolutely

Darryl: with the phone you're just gonna make sure you set it up in advance right that you don't suddenly only chop off yeah half of the picture

Edmund: yeah and I mean what I'm what I'm trying to do in this video is to basically introduce you to the idea that this is a viable way of creating business quality content for your business because most people go oh you see that should be there for the kids but you would be surprised at the number of businesses and platforms that use the iPhone to create video for their businesses and we will link to a bunch of other resources that will help you figure out well let's say you wanted to do selfie style videos right

 

Edmund: we can show you the tools and we've basically talked about or what you need or if you're if you're doing front-facing stuff where you actually videoing people what you need for those as well but I think that's really important is that you should get out there and have a look at what other creators are doing what other businesses are doing with the device

Darryl: Yep

Edmund: and be very conscious of how they're creating the content so if I can make some recommendations don't don't be verbose and don't waffle on unless the content needs it to be right

Darryl: right so short and succinct

Edmund: short and succinct if possible right no one wants to listen to you natter on and just ramble so just have an idea about what you wanna do so what I always suggest to people is to write a simple one-page list of bullet points about the things that you're gonna talk about and if possible write out a standard short introduction like we do with the podcast Darryl you know

Darryl: yep

Edmund: you have a consistent introduction speech hi its Daryl King from my bloodywebsite podcast yada yada you know it makes it sound much more professional as well as and and it's easy people people remember that cue as

Darryl: well like this so an example of those like if you're doing how-to videos like how to do this product there set it up so that when someone comes and watches them they might choose to watch three or four they get a consistent format it's like writing a blog post I have the header this way I have a little intro then some bullet points and leading points are conclusion etc

Edmund: exactly

Darryl: Treat your video script the same way I say hey this is Bob from Bob's pool shop today's video is about how to install XYZ and then that's it you know you can see it more on blah blah blah

Edmund: That’s it

Darryl: and at the end of it go that's all for today if you need any more resources you can see them below the video whatever it might be

Edmund: now now I'm just and to keep it as simple as possible we're talking about doing it in one sim one take right so don't stress too much I mean it's a challenge you'll need to practice where if you make a mistake you know just just say oh actually what this or just talk through it right

Darryl: hmm

Edmund: Uhm further down the track you you might might wanna step up your game and do a little bit more professional editing where you can take that video and put it into a bit of software and tweak and edit it well in that case there if you made a mistake you might stop and then restart again knowing that you could just cut out that little bit but that's a conversation for another day you don't have to get that complex right

Darryl: well I guess that's that in my experience with that Edmund I’ve done a few things if you do keep it shorter and more succinct so that you can use the bullet points there's a lot less chance of stumbling over stuff getting lost or saying the wrong thing because you don't get time like it is challenging when you're doing it you like this your focus you know your focus for that minute and a half

Edmund: yeah

Darryl: two minutes three minutes and really stay on track

Edmund: yeah

Darryl: so what you said earlier I think is a really important

Edmund: yep now one thing some people ask well I'm a business don’t I need an intro and an outro you know the cool little logo spinning in you don't need that right the reality is just get started get creating what what you've got to realize is that people's attention is really short nowadays now if I take Facebook as an example because Facebook is a platform that's really pushing a lot of video and if you were to start publishing a lot of really helpful unique short content on Facebook the the general consensus is to keep them about a minute a minute a half long because people's attention span doesn't extend past that so Dennis Yu from Bliss Metrics is creating these short he calls them one-minute videos which which are designed to you know garner awareness and then measure engagement online he talks about a one-minute one and you just structure the video and he doesn't even put in intros anymore it literally literally runs straight into the content you know and you might just be aware to think about the video in little segments so you might have an intro but on Facebook I probably drop it you know who you are what you do the content of the video and then remember at the end have a call to action right the call to action might be as simple as if you wanna know more visit us at so and so.com my website or you know click for the link to get more information whatever there is so just be just remember that at the end you wanna give them a call to action

Darryl: okay any other tips

Edmund: um

Darryl: no pets no children watch out for wind

Edmund: uh yeah I mean look the the whole idea of using audio right having an audio source will help you avoid the issue of wind now if you get more advanced than you wanna use something like a DSLR and you'll mount a mic onto that then you'll have to deal with little a windsock to avoid wind noise and things like that but but that your phone is a great platform for capture

Darryl: okay so let’s sum it up we've got everyone listening probably got smartphones that's probably how they're listening so we've got a relatively modern smartphone that means we can record high quality video that we can use we need some way to capture the audio not just the default microphone on the phone that's not good enough you've got to invest in something there that's gonna be better and obviously the more you spend the better it's gonna be but don't overspend you just need to get going we'll provide you some links you need to think about it just upfront now we've done some planning we've worked out what content we want to you're probably already well across that lay it out your little bullet points keep the video short if it's a bigger topic you'd be better to do two or three in a series

Edmund: yep

Darryl: and and place them together so that people can follow them that way you won't stumble over it you won't make big boo-boos in the middle I have to re-record 17 minutes or something over and over and over and just give up

Edmund: Yeah yeah

Darryl: so you know break it down into little chapters if you like and do it be conscious of your like be conscious of your environment you know get rid of the wobbles and shakes by having something to stand it on or someone holding something and then produce it really so

Edmund: yeah

Darryl: you know we're producing what we are gonna do with it

Edmund: the one thing is just to get started right because seriously once you should there's no cost associated he would accept your time right we're not we're not paying video stuff and you will you will find that in a couple of go you’re the quality of what you create will be much much better than when you started it's an amazing thing if I can point out one single website or resource channel you wanna watch go to youtube and search for Justin Brown primal video that channel has a huge amount of recently published fresh powerful content that is all about helping business people create low-cost but really impactful video using some of these tools it's a real trove of information and a great resource

Darryl: that's awesome Edmund look what I probably going to say to wrap around the end of that because once you've made the video you've now got to put it somewhere so we can use it and my recommendation there would be that YouTube becomes that platform because you don't really want to host this yourself on your own website because that you got performance issues and problems YouTube's there for a reason you upload the video the format that's gonna come out from your camera you could just drag that up into YouTube and a YouTube channel is gonna be really important to this and I think at some point you know maybe we'll put some guides online about that but there are lots of places you can go but how to set up your YouTube channel if you don't have one it's obviously gonna be a brand one so you're gonna create it you're gonna log in with an account that might be your own personal Google account but create a channel for your brand your business and put those videos there you drag them up you can classify them all that

Edmund: yeah

Darryl: but the benefit of that is you get embed codes that you can put any website you get short URLs that you can use to paste into Facebook or Twitter or to embed all of those things come naturally the videos are responsive from mobile they they restructure the performance and delivery based on the performance of the internet connection

Edmund: yeah

Darryl: the video quality of the device you're watching on it's all done for you so you just upload it name it and then you can use that really easily

Edmund: that's right and don't forget that YouTube is the second largest search engine online and it's a place that people go to find how-to and helpful videos right

Darryl: yeah and then that's obviously that whole secondary part of you know and it's another thing but you know look it's not a controllable asset but we don't see it going anywhere soon in look if in the future YouTube you know starts implementing pricing models you can't afford you'll be able to download all your videos in an mp4 format or whatever and and have them and then maybe look at other places to host them but it's not cost-effective all useful for you to try and run some plugin and WordPress that does all this itself

Edmund: No

Darryl: there's just no point just use a widget that allows you to drop in YouTube videos and that's fine and all of the platforms will process a YouTube video properly for you so that's where you're gonna put it to display it and use it that's how you're going to distribute it you know on your website and through social media linking to you either the post that it's embedded in or directly to YouTube I mean I I'm generally would recommend to your website but either way it's all gonna be delivered from YouTube

Edmund: absolutely and so look all the power in this episode today actually will be in the resources that we link to so I'll share you the very best of content that has helped me create better video so check it out when you can

Darryl: anymore tips and trick there you got anything else up your sleeves

Edmund: just get started start creating because the sooner you create the sooner you'll be able to iterate and get better at it

Darryl: I wouldn't mind touching it then on a couple of things that I found challenging

Edmund: yeah

Darryl: when I did it and I learned from Ed to do it and I did do it a couple of times and I like the platform I like doing it and I didn't do the effort back then to create the plan so that I had a continual stream of stuff to do so a lot of the trouble you get is thinking about what to do next that's why in the previous episodes we talked about coming up with the topics and plan first so that once you get into this you do it I I was uncomfortable about the on screen I've got to be honest that was I struggled with it at the time I'm I don't mind the audio side and it took a while that's why the podcast took a while to get off the ground because Ed wanted to do video as well and I don't know why that is but be aware that you might have some psychological barriers when you first do this and the way that I found with it was you know what I set up the tripod I put the lavel in and I started and in some of the videos I ended up doing were more complex and longer ones and I look back now and I laughs I think gee I could do that so much better right

Edmund: yeah

Darryl: but but I put them up and I did them and they were part of that journey and I stumbled sometimes I took me three hours to get a 12 minute video out and that was problematic because I tried to take on something that was bigger than it needed to be so listen to Ed advice do small first try and do

Edmund: yeah

Darryl: nifty little 30-second one-minute videos that you may not use so it's a little bit like if you've ever learnt to draw or you're trying to write more do it every day is what they say but if you sit there when you get your hand back into drawing you scribble and you scratch and the first Apple looks ordinary it looks like some weird three-year-old circle then eventually you get your coloring and texture and perspective right and it comes and you throw that one in and you throw that one out I think it's the same with the video do 15-20 seconds get familiar with how to start it and how to stop it because what you wanna do is if you have gonna have to snip it you don’t necessarily when your hand coming off the screen like this you know to touch the button you've got to get familiar ohh you just come up there and turn it off you know I'm I want five seconds at the end so that I can snip that out if I was gonna edit it you'll get familiar with those little things or I forgot to turn the audio on it's on mute and i’ve just done the whole thing it was awesome how do I repeat that yeah you're gonna get these little things so I I I experienced all of those things and Ed just kept encouraging me encouraging and they would look it actually was something that at the time I didn't continue I sold the business that was involved with that and all of those things but I really enjoyed that process once I got comfortable

Edmund: yeah and it's just just get comfortable with not being a hundred percent that's the key thing because when you start it's gonna be like that it's like anything right just get started and you'll be better tomorrow

Darryl: well that's great Ed thank you this are some good tip and look people most of the stuff is going to be the links the videos you can go and watch some of the apps and bits and pieces that Ed’s putting into the resources on bloodywebsite.com so  go there if you want to do the video do it share them on Facebook with us place your video up

Edmund: that'd be great

Darryl: learning ones right put him there like really push yourself to put them out put them on our page that you're ……..  Not seeing them

Edmund: I would I would love to see yeah I would love to see a video saying tell us who you are and what you're doing and what you like about the podcast post it up on our Facebook page we should rustle up a prize

Darryl: I could I could tell you the beginning of this episode we had to restart it because we have bloopers right so everyone does it's just ….?

Edmund: exactly right

Darryl: that’s great Ed

Edmund: awesome that's it for the day

Darryl: yep Ireckon

Edmund: wonderful thank you again for listening we really appreciate having you along for the ride if you wanna see the show notes especially in this episode check out this post when it's published if you wanna get access to the resources they'll be on the blog post if you wanna get notified when the next episodes go live check out bloodywebsite.com or subscribe to the podcast at iTunes also if you enjoyed this podcast please leave a review it helps people find the podcast we hope to see you next week when we'll continue this chat about my bloody website it's goodbye from me

Darryl: It’s goodbye from him.