Ep 24: Facebook Algorithm Changes & Using FB Well

Ep 24: Facebook Algorithm Changes & Using FB Well

Facebook is a powerful platform to use to put your business in front of many potential customers as long as you understand how to use their system. In today's episode, we discuss recent Facebook algorithm updates and how you can use Facebook well.

Darryl:                    Hi I'm Darryl king a web agency owner who's been working in strategy design and development for more than 20 years and my partner Ed Pelgen an SEO specialists who has been running his online marketing agency for just as long we get together weekly to talk about all things online especially for small business small and medium business owners and executives who still refer to their bloody website each week we aim to tackle a range of online issues and put them in plain language so anyone can understand how to make their websites work better for their business this is episode 24 April 2018 and we are going to talk about Facebook Algorithm changes and using Facebook well welcome Ed

Edmund:                Hey Darryl, how are you?

Darryl:                    good mate very good Facebook

Edmund:                today

Darryl:                    very topical like March mid-March it was big data breach things came up they were on overreacting because they forget that they've already sold their soul to the devil about two and half years ago when they started liking and sharing and doing all this stuff but it became very very big news because of the politics and everything behind it in the influence and really raised it and it comes on top of the algorithm changes that hit early in 2018 and from the impact for businesses and really those algorithm changes are all around pages and visibility or again visibility of the posts that you put through your page accounts and you know there's a lot of talk about it and we started this topic we said we'll let that sit for a little while and we'll bring it up and it's April already

Edmund:                Hmmm

Darryl:                    we've finally get into it but I wanted to give some advice on how to use Facebook well in a light of those changes because a lot of small and medium businesses rely on social to some degree to do their digital marketing because they don't necessarily have extensive paid campaigns their organic hasn't been great all sorts of reasons a lot of them haven't been doing particularly much with their websites at all and so they've relied on it and I'd like to start this episode Ed with a little bit of a warning my view is that has always been and we I think one of the very first episodes we did is that you have assets you can control and then there are channels that you use as and their share farming if we like to use that term but channels that you use to help distribute your message and reach people but you are not in control and Facebook falls into that now we don't control Google either and search engines and I have the same concerns with that so the message here is you can only control the stuff that you can control fully and if you rely on entities tools or tricks that are outside your control you are at risk of your business marketing being heard and I'm sure there are examples if we could remember them but I know we know there have been some there examples of people that had no other strategy than just this great organic visibility in Facebook they've got lots of interactions and then these changes of previous ones smash them, They didn’t worry about pay they didn't worry about taking people to an offsite asset that they control where they give them on email lists and other mechanisms and they didn't share their channels amongst multiple so that they had more reach across multiple channels and I think we are going to talk mostly about Facebook changes and how to use them but I think this is a warning that it's getting bloody hard to actually have your small business show up and do anything of use so anything useful in Facebook directly through pages these days even if you think you've got people there and the effort might be wasted what do you reckon

Edmund:                I I agree with what you said and I just wanna point out a couple of things I just wanna make clear to people so so we've seen this sort of thing before with the early days of Google when you could rank a website relatively easy in SEO and get in front of that traffic and make a lot of money and it led to people being lazy and relying on just that one channel making a lot of money and then Google changed the system they change the algorithm they penalized spam and then people lost rankings traffic and money right and they forgot that you know you shouldn't build a house on sand and all that sort of stuff and in the same way with Facebook they captured everyone's attention and encourage the behavior of building fans by offering this free platform but what people are going to realize is that Google and Facebook we're all about making money and what they're selling is our attention and with Facebook now now that they're public the way that they make money is by making you pay as if businesses pay for the attention of their customers and they can't very well do that if they let customers see all your stuff for free so I think the whole idea of building are you having a page and building fans and publishing content and they will see it is all gone it's it's dead right and anyone who's in Facebook is aware of that change

Darryl:                    yeah and to top off what you said there this is this is not about saying Facebook doesn't work at all this is about saying the Facebook pages and the free ride on organic stuff for business pages or pages is pretty much over if you've paid or if you've got other things and we'll talk about all those Facebook still working we know it but we wanna trigger you to think about it and and obviously like you said we've seen this before other channels and all happen in an ongoing way

Edmund:                yeah I should point out that like you can still use your Facebook page as a way to share information to support and things like that but you're the old days of where I'm gonna build this big audience and I'm gonna publish stuff and generate tons of business for my website just organically that's that's pretty much gone right? and I say this because you need to people businesses ask me they say well we wanna find someone who's gonna be publishing stuff you know we're paying someone who publishes stuff on Facebook every week and and whatnot but we're just not getting anything out well that kind of activity and investing and that is is a waste of money as far as I'm concerned

Darryl:                    yeah and and hey we like tying things back to our central thread which is what am I doing why am I doing it and what am I going to get out of it and when we look at our content why am I producing this content where am I sharing it who for what am I getting out of it I know businesses that I've individually involved with that have organizations doing those sorts of posts and I look at them and go there are massive entity in a certain niche they've got lots of followers and fans and the best they're getting 12 or 13 likes on post but they're paying people to pose 3 4 or 5 times a day on Facebook

Edmund:                yeah

Darryl:                    and it's just that's just not converting to business

Edmund:                So

Darryl:                    but they don't wanna do it but they're just not committed so I wanna bring it back and say this is also about understanding your content and and and people push stuff from oh wow it's easy I put it on Instagram I just put it out to Twitter and Facebook I do it here and I just put it out or that's not a smart content method because you're not customizing to the audience and this might lead to one of the things that does work on Facebook all the way that you've got to focus on it which is that you've got to have engaging quality content that's gonna get comments and interaction it's something you have to do so you need to think about this content I'm producing how am I gonna share that on Facebook what is my message what how am I gonna make it engaging how has it got quality how why would someone comment on it and what is the return for us from it.

Edmund:                that's right because Facebook recently announced that you know they're reducing the organic reach meaning how far your content is gonna get shared right so they are encouraging so is so what bothers me is that Facebook takes the time to tell you to create this engaging content and stuff but at the same time they're making it harder to get any sort of reach but

Darryl:                    well well yeah but if Google had the same approach that says our don't spam but they still leave all the spammers in the index maybe the index would be better so at least to some degree that then the only people they're going to be committed to this are people that prepare to invest in the quality content though everyone else is just doing lazy content and taking up the newsfeed you know a lot of ways is gonna give up cuz its too hard which is better for the people that put the effort in yes I know that they're screwing us over but they've realized they're hurting their own brand as well because this was about seeing your friends and all of a sudden all I've got on my newsfeed is all his friends stuff like I like their page but I don't wanna see Quanis or United Airlines day-in day-out

Edmund:                so can you explain to me when Zuckerberg said create meaningful interaction what does he mean by that?

Darryl:                    yeah so my interpretation and all of it is that we're moving away from I gotta like I gotta like you know and all these like farms and basic, it's a bit like the retweet on Twitter I got 27 retweets you've no I've read the content so if I if I got two thousand retweets on Twitter and three reads in my Google Analytics I know that all I've got is just useless content so what we're talking about is you're trying to get conversations either between the person on Facebook and your entity or even more forum like where users are talking to each other within the threads you know the comments and the way that you do that ask questions put topics that are relevant both timely and relevant to your business but also what's going on around you what what you're trying to get them is this thing resonates with the algorithm are they're talking about the US Open and you've got this comment about how you know maybe it's something maybe you sell socks sport socks and you go you know like here's our range of great sport socks we'd love to see them in the US Open but what would be your favorite one you'd like to see there whatever you know because you've got these gut funny thing I don't know you know that example but all you're asking is for the algorithm say oh that's topical and timely and people that might answer that question but you really wanna take it even further and get people to comment get people say you know I really like this thing or know that it's really interesting what about this and then you also engage back and I think that's the thing that's missed some time a lot of people go they put it up they get the comment they just let the crowd go

Edmund:                hmm

Darryl:                    but then you as the page aren’t interacting back and I think that there talks to the quality of what you're actually doing as well you're really dating people you're putting something clever that you're not engaging back and I think they can determine the difference between them

Edmund:                that's right I think this pressure on engagement is actually you can see because it's driving the success of those parts of Facebook that are actually getting a lot of traction so when I when I when we talk about things that are getting engagement on Facebook you know things like live video for example

Darryl:                    Yeah

Edmund:                I mean Facebook's had a really big pushing live video why because it's really engaging for those people who actually watch a video live they tend to comment they like it they love it you know what I mean and it's it's a two-way interaction that's why they’re so aggressive with live video

Darryl:                    well I think that's an important thing to talk about you know we talk about video producing video content you produce recorded video for our content strategy right like our Content plan sorry and we're saying we're gonna produce video around this (11:20 Content/company) YouTube doesn't wanna see that anymore and what they wanna see is that you use this platform to interact with people in real time so you comment you record a live video rather than I've got stuff happening that's not really me work, I come back in two days’ time and I answer a couple of people know like their comments you're not engaging you're prepared to do live video you're putting yourself there and your users doing this and I think a lot of us is to to get you off the other platforms so there's no reward live video cuz you're doing it in there platform rather than well I recorded over here then I put it up to YouTube and then I'm sharing it. I see that as part of it as well I wanna create these divisions between

Edmund:                Hmmm

Darryl:                    their walled garden and Google's walled gardens uhm can I make a comment about that

Edmund:                yes you can

Darryl:                    just a run, it so, everyone goes hello Facebook live video so yey Facebook look at us it's like you don't talk to Facebook Facebook's a piece of software Oh like I don't go hey word I'm ready to run upon First today you know like I don't do that it's like and I don't write it in there so it's like to talk to the audience live video is hey beer drinkers today we're doing craft beer number seven not

Edmund:                Yeah

Darryl:                    and you see them on YouTube good youtubers don't go hey YouTube they go hey you know image manipulators we're here to do some great Photoshop work you know like today's episode is blah blah blah yeou know and they skip that it's a bit like the welcome on our website welcome to my website don't do it don't do it you know make your live snippet really potent

Edmund:                can I can I make a comment about live video I'm I get it I know why they want it they have

Darryl:                    (13:00)

Edmund:                Yes yes yes we won't go there I know why they're pushing it and I know that it is a powerful platform for engagement but I tell you even and be conscious of the time your audience has to participate be conscious of that you know what I mean they're giving up a lot by listening to you and what drives me crazy I must admit is some of my people in my space and they don't do the live videos per se but they'll do Google Plus live streams on YouTube and I'll look at the time and it'll be a 1 hour 20 minute live stream and I'm like I can't watch that it's frustrating you know so what my only bit of feedback is be conscious of waffling on try to add value relatively quickly engage with them talk but don't wobble on and go on for hours if you can avoid it

Darryl:                    well and and look it comes back to what the Zack said but what people of through commentary and I will put a note we have gathered a bunch of articles about this topic which will be in the show notes that you can read and get the messages from those that are detailed about how this works but meaningful interaction quality content I'm just pulling out these phrases there that

Edmund:                mmmm

Darryl:                    matter relevant topics timely and that your users are sure to have an opinion on so if you do a repetitive thing day in day out about your I don't know your coffee shop (hey look people here drinking coffee hey look people drinking tea you know that's not meaningful relevant are you getting interaction because if you're not that live videos not working ok so what you want is you want something if you're doing fitness videos and you go hey here's this exercise or here's the group doing it you're a personal trainer try and spin it that the people that you're trying to attract and watch and go hey what's your favorite stomach excel what do you hate the most about this get questions don't just show what you're doing don't just make your videos all the same don't the same way you don't write blog posts about the same topic day in day out you've got to have variety which means you've got a plan up front and don't do them all the time if they're not working use them powerfully by going you know what we're gonna do one now because ultimately people go you know I've watched two or three of them why would I watch again so what you actually done is you burnt the medium for your audience because you know well it's what's gonna be different whereas if hey my bloody Witco website podcast does one you know six months in there's one live Facebook video and it doesn't do another one for eight months eight months later you know I might just drop in for that that last one was good or funny

Edmund:                mmmm

Darryl:                    many do it when they've got something important say so I think that's the other thing it's not just about our live video work so I'll do one every day or will do one every Wednesday it's about make it meaningful and this goes back to our whole content story you know no one reads a book that's boring as batshit

Edmund:                hmmm

Darryl:                    they get in the first chapter throw it out it's poorly written they throw it out if ahh that oh I love the characterization I love the scene or the setting or the hook got me in but you know what if it's still not doing it by chapter four or five and she goes alright so it's the same thing mix it up with your audience make the content useful think about it in advance what would work ask your audience right

Edmund:                hmmm

Darryl:                    so is your ahh you know you're the the beer crafting guy have it talk to people that come into your shop and go what would you like me to do most well I'd like you to fall in the barrel right

Edmund:                yeah

Darryl:                    you get covered in beer I got I'm gonna do it right because they all wanna see it

Edmund:                I think what you just said there leads into the next point that I was hoping to talk about was this the massive improvement in visibility for Facebook groups and I just want explain the content what's the what's the saying you always say about that Seth says people like me

Darryl:                    people like us do things like there this of people like us like things like this

Edmund:                right

Darryl:                    so it's about being in tribes or groups and being around people that think and act the same way as you because obviously if someone if someone likes a particular flavor of coffee style of coffee or likes coffee it's just simple someone that doesn't drink coffee that only drinks tea has very little in common with someone likes coffee around the hot beverage choice

Edmund:                yeah

Darryl:                    they might have lots of other things so that's yeah and so I guess you're leading to

Edmund:                yeah

Darryl:                    lots of coffee groups

Edmund:                groups yeah absolutely well I mean I wanted to talk about I just wanna quickly and very simply explain cuz I'll say Oh Facebook groups are seeing a lot of visibility in Google now I'm sorry in Facebook because of this this focus on engagement people might go how do I use a group for my business and I wanted to explain it simply because you and I are seeing the massive growth of it and probably through our industry we participate in a number of groups so groups are basically people like us write collections of people who have similar issues or they're there they're either around in a topic or an issue or whatever it is but that's clearly enunciated in the name of the group and the purpose of the group so as a business owner the opportunity exists for you to collect a group of people who are potentially customers who may buy your service but who have issues and problems that you are able to talk about and a group is at a place where they come together and engage and and and you can help them you know without pressure of you know aggressively selling them but what Facebook loves is the fact that it's on topic it's similar people they're engaged there's a lot of activity happening and it's an opportunity for you as a business owner to build a tribe right around what you do and how you can help them

Darryl:                    it's like web 3.0 we're just coming back around its forums in Facebook

Edmund:                unbelievable

Darryl:                    you know like I'm in forums with the thing right and communities make Community Managers and they had all these the principles are the same because they're really sound marketing techniques

Edmund:                yeah

Darryl:                    which is if you have a community or a tribe of people interested in this topic then obviously that's their hot not cold and anyone knows and the sales at all but are warm or hot lead is much better than a cold lead there's a lot more work involved and I think but warning that doesn't mean oh Shut down your page open a group not every business has the need for a group but it but it ties back to the fact that groups a tribe or a community highly engaged in a topic because otherwise they wouldn't join they think there's something of value in that group for being a member because they're gonna get a lot of messages go by and so there's some there's got to be some value proposition to them to be a member they'll try it when it happens and it's working you get highly valuable content lots of engagement lots of commentary back and forward you as the owner of the group need to keep that moving along by putting up topics and content and in fostering in an answering it but it is like a modern forum that's what it is it's a closed forum for my audience and that's why but it answers all those questions right that's what you're talking about Ed

Edmund:                yeah absolutely

Darryl:                    meaningful content relevant content you know

Edmund:                it's amazing to me that it like you just said what what what's old is new again right

Darryl:                    hmm  because because the principles of appealing to people haven't changed in an offline world if you turn up and you announce the questions they have the right information in your brochure park or your kit or your equipment that comes out of your truck and you dress properly and you're the electrician that always cleans up people refer you naturally oh why and they tell you the story well what we're trying to do now in this digital world is we're telling the story directly not that customer necessary but in groups what you see is a lot of referrals happening it's the same thing it's sharing information this person I trust because of this and that etc although yet you can't believe everything you see because people are motivated to influence groups as well so when they've said they expect that there'll be less time on Facebook I mean Zuckerberg said this right he expect people to spend less time and that again another warning but it'll be more meaningful so I guess they're coming to accept that having you on there on average I mean what is it 20 42 hours or something every day like a normal Facebook user that that's unrealistic to keep up because people are having to be there because I can't find what they want as easily as they want so by fixing that they expect it will be there less I mean my guess Ed is that means if you wanna reach people you're gonna have to pay more and you're gonna have to expect there's gonna be less eyeballs on what you do so you better be good at what you do otherwise you just will not get seen even in your ads

Edmund:                hmm what I what I wanted to make comment was that I know Zuckerberg said recently that with the updates your likes he'll you should expect to see more content from family and friends

Darryl:                    hmm

Edmund:                I mean I'm gonna admit I haven't seen a lot maybe I just don't have enough family and friends but I haven't seen a huge preponderance or an increase in personal family shares surprising I've seen a massive uptick in content from groups that I'm a member of

Darryl:                    yeah think I think that I think that's a little indicative of possibly how you're structured to because there is a lot of people not using Facebook the same way they were

Edmund:                mmmm

Darryl:                    it's (22:20) age bracket you know like the kids have already moved off and lots of ways to other platform but I think now that's starting to happen with you know people aren't posting as much as they were I know that's true across a lot of my friend of family segments a lot of people are doing stuff now in messenger which is no they kind of asked for that to happen and I think to some degree they've shot themselves in the foot by pulling messenger out you've now got a separate Facebook app you're not in Facebook doing your messages and they've actually they've kind of cut off their nose to spite their face and that way so what's happening is people are talking to messenger or other platforms the you know the snapchat and other things like that they were getting you know we chat and all sorts of places where people are now back to more like text units in whatever their favorite group environment is and and people just aren't posting so what's left is groups and smart businesses an occasional personal sharing you know like events and things like that but that's I'm seeing a similar thing but because I don't belong to a massive number of groups and I'm mute some of the ones I do belong to so i electively go in there when I choose I'm still seeing a mix but I have noticed a big drop in the number of posts that personal contacts are putting on Facebook

Edmund:                hmmm

Darryl:                    would you know it is a warning again in itself like you know it's time it's hitting its peak is it on the down will it be as relevant for your business are you putting everything into Facebook for your business or have you got bigger strategies

Edmund:                so if you would if you were to summarize like if there are businesses there and I you and I both know a lot of them that are that I have built large organic audiences and seeing that decrease I mean what's what's the what what a three three simple things I should be doing what's the strategy how do you make sure that you benefit from Facebook but you don't suffer from the changes

Darryl:                    yeah okay so get your plan right get your content get your post get, have a good look at your analytics and are these posts really working re-adjust how often you're posting and go change your strategy to get it engagement not volume so post once a week and get twelve fifteen hundred comments rather than every day and get none or two likes likes don't matter I don't It all I think it shares the comments matter the most so you know you really need to recraft the old pretty picture put up there with a funny tear egg line it's not gonna work you need to do something get it relevant drop the cat pics and the funny memes and stuff and actually get focused on why you should be there and then if it doesn't work move on right if you can find a reason to run a group I would you know I would consider it and use that as an effective strategy again is this a group for my existing customers or is this a group for new customers as a merge group and then you'd wanna leverage that as well on your website your existing customers because leveraging your existing customers are there to now interact with your page because there's a valid reason to get some form of support or extra knowledge will help increase your visibility so whereas before you go well they're already a customer and I need to do it but what they do is you're leveraging them to help you find new customers by the fact that there's group now get some traction and and and works and then they will they'll be more likely to share outside the group because you're engaging with them so if you drop something and I think that's the other thing don't be afraid to occasionally put in items in your group share this outside folks I want you to share this with your networks if you enjoy our XYZ can you share it with all your friends so you could be more proactive and then I guess the other thing is although we've done probably couple more things video live video do it right do it well but think again about your image strategy your content what is it you're sharing make it relevant but go to a live video and then the other one I guess that's bubbled up a lot and I like the term but it influences so people if there is an influencer in your marketplace someone that has a big following leverage off them you know what I mean find ways to get them to promote your product or talk about it get engaged with them so they're communicating better you join their groups follow their pages and you know get involved with them and then try and find you know mechanisms that will work for you what about you have you got any others that

Edmund:                I just I think that just if I just step I can take the big picture because sometimes we get too caught up in the grass right instead of looking at the trees firstly to your comment about posting volume are I second that I mean a bunch of really smart people in Facebook Dennis Yu for example if you get a chance to follow Dennis Yu he's one of smartest Facebook people around his point was stop this Auto posting and stop high-volume posting on Facebook because pumping stuff out at of scale that’s gets no engagement

Darryl:                    hmmm

Edmund:                that does nothing for you and in fact it can negatively impact how your site is perceived right because it's gonna the ratio of content to engagement is gonna go massively down if you just pump out rubbish right so like you said instead of pumping out 50 pieces focused on one really awesome piece of content we could get engagement that's really critical and and then the big the big scheme of things is whatever the mechanism is the whatever the way that we are going to use Facebook today whether that's groups whether that's closely more Facebook engaging content whether that's live video just make sure that it fits as part of a broader picture that you're sharing content that appeals to the audience and then you give them an opportunity to get off the platform and get onto your website and sign up to your email list or a database or something like that which you control because that's the big thing at the end of the day there will always be changes in facebook right but once you've got that that audience member off on your own list or database you've got them

Darryl:                    yeah look I agree and and I think that needs to be it look I saw some stuff in the week about you know how (27:50 ROI…?) and all the system you know he's gonna make websites less about consumer interaction and more about feeding the bolts right and I understand whether it's coming from it's a bit technical get it into but you have the asset and you can you can control it manage it there's a couple other things I wanna talk about this with Facebook you know as we hit to wrap it up Ed because I think they matter but I think these matter across the spectrum whatever you run one of them is just extending it if you're gonna do video but like basically instead of just being focused on your product or service right get focused on something that's creating a connection because that's what marketing should be about we buy from people so we're gonna do a a video make it engaging to that other person but then there's a trick to this and people do the live video put up but then later on you know their videos seen by other people what if you're browsing on your mobile the videos off does that video have anything can you overlay text color can you put things on there if you are doing recorded video and not doing live make sure that this captions are stuff showing because you know if you look at the clever ones they'll bring in a little bit about you know who it is that's talking or that what they're offering just be aware of that but there was one thing I read on this topic what I which I think really sums up that why they're doing this and and it's actually really interesting people the people talk about the dopamine hit you get when your likes and shares it

Edmund:                Hmmm

Darryl:                    seen stuff right and that they feel good nature uhm the emotions of passiveness vs activeness are really really interesting so if you just observe stuff if you just sit watching stuff go by and you don't get engaged with it after you've being on that social platform whatever you actually kind of feel more in negative mind frame this is what the studies kind of talk about and that's because you know maybe maybe it's guilt maybe you feel the dirty because you shouldn't have been there and you know like you know like you supposed to be working on

Edmund:                hmmm

Darryl:                    doing more chores or but if you've been engaging with people and i think it's probably more about just the human interaction I observed it I feel bad they look like they've got good shit going on my life's not so good but if you're having a conversation with people by sharing things and commenting and even just the act of liking what they've shown in the studies that people actually feel better after that than they do when they've been passive so if Facebook's suffering a big hit from people being negative about it this is actually about them bringing you back to like their product more than it is about helping you because if you just become a person observer and then bugger off and you go I don't like Facebook I don't like Facebook you're gonna head towards the delete Facebook thing right but if they can get you to like and move and interact with stuff then you will stay Ike I don't mind Facebook and I think that's really what this is all about so while it's still there while people are on there you think about you helping people feel better about itself by making it more engaging by talking to them directly and doing more interesting stuff you're helping people feel better they'll feel better about your brand that you as the person posting on it it's got to be a better experience anyway

Edmund:                gosh and I thought it was all about helping us connect with our customers

Darryl:                    Hmmm

Ed/Darryl:             (laughing)

Edmund:                excellent what do you reckon Darryl have recovered pretty much everything I think we'll keep the links we'll provide all the links to these great pieces that we've

Darryl:                    Yep

Edmund:                sourced a lot of data from in the resources what do you reckon

Darryl:                    I reckon that'd be great I reckon the message here Facebook understand it making changes adjust it but don't you think your business is gonna live there forever no matter what platform you're gonna need to get changing I think you said it well Ed

Edmund:               wonderful awesome and I think that's it for today thanks again for listening we really appreciate having you along for the ride if you wanna see the show notes and get those links visit mybloodywebsite.com or subscribe to the podcast on itunes

Darryl:                    stop you got that wrong bloodywebsite.com mybloodywebsitepodcast.com we did the short one everyone

Edmund:                haha

Darryl:                    mouthfuls a bloodywebsite.com

Edmund:                alrighty let's try that again remember if you want the resources and the notes visit bloodywebsite.com or subscribe to the podcast on iTunes also if you enjoyed this podcast please leave a review on iTunes it really helps people find the podcast we hope to see you next week when we will continue this chat about my bloody website it's goodbye from me

Darryl:                    and it's goodbye from him